Wysh, an innovative life insurance provider, and Helix by Q2, a technology-driven fintech company, have joined forces to unveil an embedded finance solution, Savings+. The product integrates a high-yield savings account from Helix with a no-cost life insurance policy from Wysh, targeting underprivileged Americans who are often underinsured or uninsured. This strategic partnership aims to democratize life insurance, making it more accessible and affordable for those in need.

Alexander Matjanec, the founder of Wysh, elaborates on their forward-thinking approach which aims to simplify the insurance process by digitizing it. This initiative eliminates some of the traditional requirements, such as medical exams, often seen as barriers to securing life insurance. “By integrating our offerings with Helix, we’re able to provide a seamless, digitized solution that is both simple and cost-effective,” says Matjanec.

Ahon Sarkar, the General Manager of Helix, sees the Savings+ program as a unique opportunity to help people save money while also gaining access to life insurance. The program is proactive by design; as customers increase their savings, they concurrently increase their insurance coverage. “This is a real game-changer,” Sarkar explains, “We’re not only helping people save for the future but also ensuring they have the necessary insurance coverage as their savings grow.”