Source: Automotive News Europe by Quentin Colmant

As brands and automakers leverage embedded insurance, they position themselves as trusted partners, adding value throughout the customer life cycle. Through targeted offerings, insurers can effectively reach new customer segments and deliver tailored solutions that resonate at every touchpoint.

For example, EV maker Fisker is providing its customers the chance to get personalized coverage via a digital experience.

Upon placing an order for a vehicle, Fisker customers in Austria, Belgium, Denmark, France, Germany and the Netherlands can access and subscribe to insurance policies tailored to their car models and estimated annual journey distance.

Another key example is Niu, a leading provider of smart urban mobility solutions, which launched a pan-European embedded insurance program in 2023 to enable its customers to easily get the right insurance for their electric mopeds.

The insurance program is omnichannel and its customers have two easy options to get a quote and subscribe to an insurance policy: an in-shop experience before being redirected to a digital solution or a fully digital process through Niu’s app.

Read full article: https://europe.autonews.com/guest-columnist/ford-jlr-fisker-embrace-embedded-insurance