Hospitality businesses, whether large chains or small independent hotels, face significant challenges and risks. These include last-minute cancellations that disrupt revenue, over-reliance on third-party booking platforms with high commissions, and increased operating costs during the off-season that strain cash flow. Meanwhile, guests are looking for bookings options that offer greater security and flexibility.
Webhotelier | primalres, Wallbid, and Eurolife FFH, have joined forces to help hotels meet evolving guest needs. By combining their expertise, products, and interconnected platforms, they enable hotels to offer prepaid rates with Cancel for Any Reason (CFAR) – a highly innovative insurance product introduced through this partnership for the first time at global scale in the hospitality industry – available through both direct booking channels and travel agencies. The product offering also includes Cancel for Specific Reasons (CFSR) and comprehensive Travel Insurance. Travelers can now book with confidence, knowing they are protected against unexpected events, while hotels benefit from early prepaid bookings, secure revenues and strong cash flow.
Panagiotis Kontozamanis, CEO of webhotelier | primalres Group, said, “Our partnership with Wallbid and Eurolife FFH aligns perfectly with our mission to accelerate the digital transformation of the hospitality mindustry. By incorporating innovative insurance products into our comprehensive ecosystem, we are enhancing the value we provide to our hospitality partners and their guests, ensuring a seamless and secure booking experience.”
“We are thrilled to partner with webhotelier | primalres and Eurolife FFH to bring innovative insurance solutions to the hospitality industry,” said Vasileios Stivaktakis, CEO of Wallbid Group. “This collaboration will enable hotels of any size to enter the new era of embedded insurance, protect against last-minute cancellations, and offer peace of mind to their guests.”
Nikos Delendas, General Manager Sales, Training & Product Development and Board Member of Eurolife FFH, stated, “The most important step for us was to identify and cover the hospitality sector’s modern needs, and our willingness to stand right by both hoteliers and guests, led us to proudly join forces with Wallbid and Webhotelier | primalres. Today we are introducing innovative travel insurance solutions that give hoteliers a significant competitive advantage and guests the ease to plan their vacations with confidence.”
This innovative product offering aligns with ESG goals, by enabling hotels secure early revenue from prepaid bookings, helping preserve local jobs during the off-season. It promotes more efficient utilization of rooms, minimizing wasted resources, and strengthens resilience through improved financial stability and risk mitigation amid growing global uncertainty.
