Read full report here: “Creating shared value in digital health ecosystems”

1. HEALTH VALUE CHAIN EMBEDDERS

Claims reduction through more personalized case management is a key driver for insurers in this model. Preventative healthcare programmes have been proven to have a positive impact on participants’ health outcomes, reducing claims costs.

Digital health services also help insurers to increase their revenue by broadening their reach, attracting new customers, and improving customer retention through increased engagement and health education. These services further allow insurers to differentiate themselves to gain a competitive advantage while adding real value for their customers.

2. HEALTH INSURANCE EMBEDDERS

New routes to market and access to terabytes of users’ health-related data – in accordance with data protection laws – are the key drivers for insurers in this model. As in the Health Value Chain Embedders model, insurers can use these customer insights in conjunction with their advanced analytics capabilities to price risk more granularly, creating hyperpersonalized insurance offerings and developing new products for underserved customer segments.

Healthtechs also differentiate themselves by partnering with insurers – gaining a competitive advantage by expanding their product offering.

3. OTHER HEALTH INSURANCE EMBEDDERS

In this model, the customer experience is improved, which translates directly into value for the organization. It also increases customer loyalty and allows the organization to monetise their customer data. For insurers, it provides new revenue streams and helps close the protection gap.