One of the main shifts in healthcare design and delivery in recent years has been the move towards digital health services. Exacerbated by the pandemic, and buoyed by shifting consumer attitudes, the future of healthcare – and related insurance services – is increasingly digital.

Let’s look at some of the global trends we’re seeing in these areas:

Changing consumer behaviour

People are more health conscious than ever before and are willing to use technology to access health and wellness services. They want fast, frictionless access to a range of healthcare services and related protection products. And they are happier to share their personal data – such as with insurance partners – if it benefits them.

Greater personalisation

With the advent of wearables, connected devices, activity tracking, artificial intelligence (AI), advanced analytics, API development, cloud computing, and blockchain – data is being processed in near real-time to provide highly tailored, relevant health services and health insurance offerings.

Insurers as part of the healthcare journey

Increasingly, insurers are taking a proactive approach to keeping their insureds healthy – focusing on preventative healthcare for their customers.

New healthcare delivery models

Some of today’s most popular digital health services include digital screening, self-diagnosis, e-pharma, telemedicine/ telehealth, healthcare appointment booking, personal health record management, and remote patient monitoring. Each provides an opportunity for insurers to add value to their own offering – especially as insurers seek new ways to provide preventative healthcare services.

New healthcare market entrants

Retail giants and big tech firms have made bold moves in the healthcare arena recently. From Walmart’s latest health insurance offering to Amazon’s new deal with a primary care company – such firms are determined to use their vast customer data to make headway in the health space. With Apple expected to launch its own health insurance by 2024, it’s clear the trajectory of new entrants into the healthcare marketplace will continue upwards.

Read full report here: https://openinsuranceobs.com/reports/report-creating-shared-value-in-digital-health-ecosystems/