Prudential Financial, Inc. announced a new strategic relationship with Empathy, a leading bereavement support platform, that will provide beneficiaries with access to an enhanced suite of resources to help them cope with loss and navigate the challenges throughout the grieving journey.

Recognizing the need for comprehensive care and support, Prudential Group Insurance is expanding its beneficiary support services with access to an extensive suite of bereavement tools to help navigate the many aspects of loss — from funeral arrangements and obituary writing to probate and estate settlement, and more. Beneficiaries will also have access to dedicated Care Managers for personalized assistance through each task, decision and challenge.

“By enhancing our beneficiary support, Prudential is reaffirming its commitment to providing access to holistic support to our customers in the moments that matter,” explains Jessica Gillespie, Prudential’s head of Group Insurance Product and Underwriting. “Our goal is to be the rock our policyholders and their families can rely on through every stage of life, not only with financial protection but also with the emotional and practical support when they need it most.”

Ron Gura, Empathy’s co-founder and CEO, said the relationship represents a new era of benefits that prioritize holistic support and compassion. “Our relationship with Prudential is an extraordinary opportunity for us to help more families through the complexities of loss by blending advanced technology with heartfelt care,” he explains. “Together we’re taking a big step toward creating a world where every individual receives the support they need when they need it most.”

Group Insurance’s enhanced range of resources and services include access to various forms of assistance, including a beneficiary hub, a wellness journal, and claim assistance. Access to services may vary and may not be available in all states.