Polly Unveils Groundbreaking Study: 4 Out of 5 Millennials & Gen Z Want to Buy Insurance While Buying Their Car

Younger Buyers are Redefining the Car Buying Journey, Creating New Income and Customer Experience Opportunities for Dealerships

Source: EIN Newsdesk

Full study: https://www.polly.co/embedded-car-insurance-study-2024

Polly, the trailblazer in embedded auto insurance, released its 2024 Embedded Auto Insurance Study today, which details profound trends in consumer buying preferences and expectations, with a focus on buyers 45 and younger. The study, which explores the role of insurance in the car buying process, reveals that these buyers prefer a seamless car shopping experience that includes insurance. The growing consumer preference for integrated insurance provides dealerships with an opportunity to unlock new revenue streams while enhancing the customer experience, as they become a one-stop-shop for today’s modern car buyers.

Shaping the Future – The Millennial and Gen Z Perspective:
Buyers under 45 are leading this trend. They share a remarkable consensus that insurance should be an integral part of the car buying process. An overwhelming 80% of respondents affirmed this belief, underlining their desire for a seamless experience when acquiring their vehicles.

Embracing Digital Convenience:
The study further highlighted that 81% of these young buyers express a desire to purchase car insurance while buying their vehicle. And it’s not just about having insurance at the right time and right place; it’s about having the right method as well. A striking 82% of respondents are eager to do it through their smartphones, embracing the convenience of digital platforms.

Awareness & Innovation:
In addition, 77% of Millennials and Gen Z are already aware that they can shop for insurance with apps on their smartphones while in the dealership, signaling a growing awareness of alternative channels for insurance. Polly’s study emphasises the significance of this awareness and the innovation it can inspire within the automotive industry.

Beyond Expectation:
83% of these young consumers have purchased other types of embedded insurance in the last 6 months. Not only are they ready for integrated insurance solutions, but they are also already buying them. These findings underscore the growing trend among younger buyers who seek streamlined processes and comprehensive solutions.

Implications for Dealers: A Win-Win for Revenue & Customer Experience:
For dealerships, these trends present promising new revenue and customer experience opportunities. By offering seamless insurance solutions as part of the car buying process, dealerships can potentially increase their revenue streams while elevating the overall customer experience. The study serves as a blueprint for dealers to leverage technology and innovation to meet the evolving needs of their customers.

“Our embedded auto insurance study reveals that Millennials and Gen Z aren’t just looking for vehicles; they’re seeking a holistic buying experience that includes insurance. The research is clear, consumer demand for integrated solutions is not a passing trend. It’s a new norm,” said Chief Marketing Officer Mike Burgiss.

Read full article: https://tech.einnews.com/amp/pr_news/681728374/polly-unveils-groundbreaking-study-4-out-of-5-millennials-gen-z-want-to-buy-insurance-while-buying-their-car

Full study: https://www.polly.co/embedded-car-insurance-study-2024

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