Plenary Meeting London 2025

The Future of Open & Embedded Insurance is here

November 11th 10:30 – 17:00 | London

For any inquiries please email: [email protected]

In partnership with AWS and Stripe

Attendees
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Companies
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Speakers
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Our mission

Connecting and enabling the ecosystem

Datadriven

Feeding the industry with data and insights.

Expertise

Providing the industry with expert opinions and advisory.

Network

Connecting the ecosystem and creating thought leadership opportunities.

Speakers

Viola Zsédely-Takács

Business Development Director – New growth engines
Ageas

Brigid McDermott

Financial Services Vertical Lead
bolt

Jose Canas

Global Head B2B2C
AXA Partners

Gonzalo Rodriguez

Head of Group B2B2C Partnerships
Generali

Haden Kirkpatrick

Co-Founder
InsurTech NY

Leonardo Cardone

Leonardo Cardone

Head of Strategic Partnerships
Sure

Jonathan McDonald

Head of Strategy and Execution – Affinity
WTW

Agenda

10:30 – 11:00

Registration and welcome coffee

11:00 – 11:10

Welcome message and agenda presentation  By Observatory.

11:10 – 11:40

Report Presentation – Key Global Threats and Opportunities for Banks and Fintechs. By: Viola Zsédely-Takács, Ageas; Brigid McDermott, bolt.

11:40 – 12:10

Fishball Discussion – Scaling Embedded Insurance: Turning Legacy Barriers into
Growth Opportunities for Incumbents.
By: Jose Canas, AXA Partners; Gonzalo Rodriguez, Generali; Haden Kirkpatrick, Insurevision.

12:10 – 12:40

Innovation showcase 

12:40 – 13:10

Lunch

13:10 – 13:40

Report Presentation – Using captives to unlock value in affinity insurance. By: Marsh.

13:40 – 14:10

Fireside Chat – Captives in Affinity and Embedded Insurance: Practical Insights from the Field. By: Marsh and Fortegra

14:10 – 14:40

Innovation showcase

14:40 – 15:10

Report Presentation – The Automotive Advantage – How automakers can increase
sales, loyalty, and customer satisfaction with embedded insurance.
By: Jonathan
McDonald, WTW and Leonardo Cardone, Sure.

15:10 – 15:50

Final lightning talk – 5-minutes talks from speakers of previous sessions, each followed by rapid audience feedback.

15:50 – 17:00

Closing and networking drinks

Companies attending

Ageas, Avvale, AWS, AXA Partners, bolttech, Fortegra, Generali, Insurevision, Marsh, Sure, WTW.

About

Gain a competitive edge

During the event, we will also present the Open & Embedded Insurance Report, that will include insights from the researches carried out by our research team, insights from our partners, and a focus on a selected book of embedded insurance players including their company profiles, executive interviews and case studies. After the event the report will be shared with the market.

For any inquiries please email: [email protected]

About

Decoding Open & Embedded insurance

On the 11th of November 2025 in London the Open & Embedded Insurance Observatory will organise its next annual plenary meeting, an invite-only event dedicated to the members of the Observatory.

The meeting is part of the annual activities of the Observatory, and will be the opportunity for the members to gather in person, network and take part to a series of keynote speeches and panel discussions on the most relevant topics of the embedded and open insurance domains.

For any questions please email: [email protected]

Register your interest

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Testimonials

What past attendees say

Don’t hear it from us, hear it from the community.

The exchanges we have with the other members of the observatory are incredible, especially during the plenary sessions, in London and Barcelona this year, where we can meet and exchange value creation ideas and concrete use cases on embedded insurance.

Eric Allombert Chief Marketing & Communication Officer at Wakam