Source: Businesswire

Including Payment Protection options at the time of loan application is crucial for financial institutions as it presents a substantial opportunity to increase non-interest income. The integration has achieved a >30% Application Lead Rate and Engagement Score, as well as an impressive 47% Impression-to-Lead Rate on GAP, both of which are top-of-industry averages.

“The seamless integration of Payment Protection options within the MeridianLink® One unified platform enhances the digital application process for consumers and lending employees alike, saving time and hassle,” said Megan Pulliam, SVP of MeridianLink® Marketplace. “This integration is an example of the valuable offerings available in our robust partner ecosystem and has proven to be a game-changer, as evidenced by nearly 1.5 million impressions.”

TruStage and MeridianLink celebrate this milestone that fosters revenue growth and consumer satisfaction. The embedded integration of Payment Protection options from TruStage into the MeridianLink digital application process creates a seamless and non-intrusive experience for the end consumer. This has not only enhanced the lending experience but also increased non-interest revenue by embedding insurance options within the application process, where people are more likely to sign up.

“MeridianLink and TruStage have been valued partners for years, and we share a commitment to our customers and consumers, making it easy for the end user to see Payment Protection options at the time of loan application,” said Lisa Pavelski, Director of Digital Capabilities, TruStage. “In today’s busy world, simplifying lending and insurance processes go hand in hand for a complete loan experience.”

Read the full article: https://www.businesswire.com/news/home/20250325168663/en/MeridianLink-and-TruStage-Partnership-Approaches-1.5-Million-Insurance-Impressions