Marsh release a new guide ‘How to build an affinity insurance program’

Affinity can help solve some fundamental pain points businesses may be facing, such as low market share, plateauing customer satisfaction, product development, and more. It works best as part of a broader strategic initiative that’s aligned with businesses' overall objectives.

Source: Marsh

However, the industry is saturated with providers offering seemingly similar services in affinity and embedded insurance space. In the latest guide “How to build an affinity insurance program”, Marsh outline the key considerations at each step of the process and the potential impact on affinity insurance program performance.

“Unleashing the potential of affinity insurance can generate new revenue and strengthen brand loyalty, yet the daunting complexity and regulatory hurdles often deter organisations. We tackle these concerns in this guide by demystifying the process and providing invaluable insights at each step.”

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