LexisNexis Risk Solutions and Kia Europe Enhance Driving Insights in the Kia App to Help Owners Reduce Risk and Seek Personalised Insurance Offerings

This initiative, spanning 27 countries in the European Union (EU) and the United Kingdom (U.K.), will introduce a consumer-friendly, risk-based driving score into Kia Europe’s newly updated app, the Kia App, empowering Kia owners that select the service with deeper insights into their driving behaviour. A Drive Metrics score, including additional driving-related insights, will also be made available at the owners’ request to Kia’s participating insurers, helping to enhance their risk assessment and deliver personalised insurance offerings.

Source: LexisNexis

LexisNexis® Risk Solutions and Kia Connect have announced a strategic collaboration to enhance Kia’s connected vehicle ecosystem. Kia Connect will utilise the leading information provider’s scoring service, which provides driving risk insights for Kia’s connected vehicle ecosystem leveraging the LexisNexis® Drive Metrics model.

A consumer-friendly, risk-based driving score derived from the Drive Metrics model will be integrated into the Kia App, which offers drivers feedback on their driving behaviour and their exposure to risk, including factors such as speeding, hard braking, acceleration patterns, time of day and mileage. This allows consumers to proactively adjust their driving habits, reinforcing safer behaviour on the road. Through their relationships with Kia Connect, participating insurers will also be able to incorporate the driving scores into pricing models, offering consumers more personalised insurance rates based on actual driving behaviour.

“We are pleased to collaborate with Kia Connect on this important endeavour to help Kia owners proactively lower their cost of vehicle ownership. By embracing the use of their driving behaviour data, Kia owners can improve their driving behaviour. Additionally, Kia owners will have the option to share the scores with their insurer to personalise their insurance premium,” said James Burton, managing director, Europe and U.K. insurance, LexisNexis Risk Solutions. “Leveraging a scoring service that utilises our Drive Metrics model, automakers are better positioned to support their owners and insurers with more accurate segmentation based on actual driving risks and enable more personalised pricing of policy premiums.”

“Connected services are reshaping the driver experience, and by utilising the LexisNexis Risk Solutions scoring service that integrates driving insights from the LexisNexis Drive Metrics model into our Kia Connect platform, we’re taking the next step in offering smarter, safer driving, and more personalised mobility,” said Olivier Pascal, head of connected cars, Kia Connect. “This collaboration empowers our customers with real-time driving insights while supporting the insurance industry with meaningful, privacy-conscious data to deliver tailored insurance solutions. It’s a win for our drivers—and for the future of connected mobility.”

Read the full article: https://risk.lexisnexis.co.uk/about-us/press-room/press-release/20250625-kia-europe-enhance-driving-insights?trmid=INSOEM25.OEMDG25.KiaEU25.OSLI-1505603

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