Source: InsureMO

InsureMO, the insurance middleware platform, announced a strategic partnership with Lifecheq, South Africa’s largest advisor enablement platform. This collaboration ushers in a new era for insurers aiming to support their distribution by improving advisor productivity, while ensuring greater transparency in the advisory process, giving customers clear reason to purchase the recommended product and delivering a transformative experience.

“Partnering with Lifecheq exemplifies our commitment to delivering unmatched flexibility, speed, and customer-centricity to insurers: from rapid digital enablement to holistic distribution, our joint value proposition unlocks higher business growth at scale,” said Rajat Sharma, CRO at InsureMO.

“Our business is about building a distribution model that ensures that the agents are productiveand customers find insurance relevant and satisfactory, We built such a model in South Africa where 20 percent of the country’s agents and advisors use our platform to sell 1 million policies per year, increasing our key insurance partners’ GWP by up to 80 percent. Getting the right products delivered fast is key to our success and with InsureMO’s best-in-class middleware, we can achieve in Asia what we have done in our home country. The model allows us to amplify our impact and redefine what it means to build distribution and trust in insurance,” added Abu Addae, Lifecheq CEO & Co-Founder.

Together, InsureMO and Lifecheq are building the insurance distribution ecosystem of the future, where customers choose insurance confidently, guided by trusted advisors equipped with cutting-edge tools and insights. This is insurance that’s not just sold, but truly bought, with empathy, efficiency, and innovation.

Read the full article: https://insuremo.com/en/news/insuremo-and-lifecheq-announce-strategic-alliance-to-transform-insurance-distribution-across-continents/