Habit revolutionises the Optical Sector, allowing partner opticians autonomy in the adhesion process and the ability to immediately start insurance sales. Now, any optician in Portugal can expand their offerings and increase revenue by providing comprehensive eyewear insurance, covering theft and accidental damage.
The main benefits for optics are clear and easily anticipated:
1. New Sources of Revenue: The platform offers opticians the opportunity to diversify their services, generating an additional source of revenue through the sale of integrated insurance.
2. Customer Loyalty: Guaranteeing the Customer’s return to the store in the event of a mishap with their glasses covered by the insurance.
3. Differentiation: offering an additional product, which can be “embedded” in the remaining products sold.
4. Comprehensive Coverage: Customers can now count on a product with comprehensive coverage that includes protection against theft and accidental damage, providing peace of mind and security.
5. Unprecedented Agility: Habit simplifies the insurance sales process, allowing opticians to offer insurance solutions quickly and efficiently, without complications.
6. Total autonomy of the Optics: Total freedom of the opticians throughout the Partnership’s infrastructure process, from registration on the Habit platform to the management of access for its commercial force.
7. Bureaucracy 0: In addition to being a product for which there are no certification requirements by the Portuguese Regulator, the entire process of concluding a partnership agreement / distribution contract is completely digital.
Through this solution, Habit wants to ensure the democratization of the sector, through mass access to an “embedded insurance” product that, as a rule, has been reserved for large optical networks.
The product available is a comprehensive protection solution for prescription glasses, prescription sunglasses, prescription lenses and new frames, with a large potential market as it is applicable to all brands (without restrictions), customer profiles (includes glasses for children) or uses (includes sports glasses).
The Insurance product is easy to explain and due to the existence of several capital levels with pre-defined premiums, it does not require any simulator / quotation engine.
The value proposition for the end customer is based on a simple protection solution for everyday unforeseen events; supported by a digital or telephone experience; with flexibility in service and response to customer service queries 24/day and 365 days/year; an SLA of response within 48 hours, with guaranteed repair or replacement.
According to João Madureira Pinto, Chief Growth Officer at Habit:
“ It is with great enthusiasm that we present this revolutionary platform, which represents not only an evolution in the optical sector, but a complete transformation in the way in which opticians have operated and customers access insurance coverage on a timely basis. By uniting optics and insurance on a single platform, Habit is opening the doors to a new chapter of opportunity and convenience. This initiative is not just about business; it’s about empowering opticians with new revenue streams, providing customers with a hassle-free journey and offering comprehensive insurance coverages. We are committed to redefining standards, providing unprecedented agility, total autonomy and, above all, a hassle-free experience. This is a bold step toward a future where boundaries between sectors continue to blur, and opportunities for opticians and clients expand in extraordinary ways.”
About Habit
Habit’s mission is to bring context and meaning to the way subscription products are sold. Habit is an insurtech with intellectual property in the way different types of data are used to create the right moment to present the right product to the right customer. Its subscription and insurance distribution platform bridges the gap between brands and companies with a large customer base
and subscription or insurance products. Habit has been the silent, make-it-happen partner behind the operations of the most well-known retailers, banks, telcos and healthcare providers.
