Habit enters in the SMEs segment and deepens presence in the Telco space, with the launch of a Cyber Insurance in its partnership with NOS

The collaboration between Habit, a pioneering insurtech company specialised in embedded insurance and contextual distribution, and the Portuguese telecom company NOS, has been strengthened with the launch of a new B2B Cyber Protection insurance.

This new product was included in Habit’s cutting-edge Platform for Insurance Distribution, that leverages commercial opportunities, across the Telco’s multiple sales channels.

This product launch, is the more recent milestone in a relationship that began in 2021, and has been built based on the complementary strengths of both companies: NOS’s extensive experience in telecommunications and network infrastructure, combined with Habit’s cutting-edge expertise in technology and insurance solutions. The result is a comprehensive insurance solution that meets the growing cybersecurity protection needs of businesses.

The platform developed by Habit allows for seamless insurance simulation, enabling NOS’s sales teams to easily present a taylored insurance proposal for their SMEs clients, based on their specific business conditions, and quickly proceed to enrollment. Habit’s platform enables efficiency (and simplicity) across the entire sales journey, driving higher conversion rates. Customers also benefit from an improved experience, obtaining immediate information about their insurance premiums and a fast track underwriting process.

Over the last few years, Habit has been developing a set of capabilities that position it as a top-notch partner for B2B2X business models in various sectors, with emphasis on the Telco space:

  • Contextual & Personalised approach, with Habit ingesting real time data and identifying optimal moments to offer insurance, ensuring relevance and driving conversion – present the right product at the right time!
  • Embedded Insurance truly Simplified, with a single API for all insurance activities
  • White label components for fast deployment of insurance solutions (sales process and customer service) embedded in our partner’s digital assets
  • Product & Insurer Agnostic positioning, being fully agnostic of Insurers and insurance products
  • amongst several others

According to Catarina Afonso, Product Manager at NOS, “The platform developed by Habit – in a long-standing partnership that is now being reinforced – facilitates the simulation and sale of the product. The integration and the speed with which requirements were promptly implemented resulted in an agile and intuitive insurance management platform that will optimise our internal processes and enhance the customer experience.”

Jorge Cravidão, Customer Success Director at Habit, added: “The partnership with NOS continues to be a significant milestone in Habit’s history. We are proud of what we have built together and excited about expanding our partnership to new protection solutions and new segments. Particularly through the launch of this new Cyber product, which not only helps SMEs to protect against cyber threats but also provides peace of mind to their final customers, enabling them to focus on the growth and success of their businesses.

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