GXBank, Zurich Malaysia forge 10-year insurance partnership

GXBank, Zurich General Insurance Malaysia and Zurich Life Insurance Malaysia, have jointly announced their 10-year exclusive bancassurance tripartite partnership to co-create micro protection products for underserved Malaysians.

Source: GXBank

Leveraging intuitive technology and data-driven insights, GXBank will identify customer pain points, and work with Zurich Malaysia to co-create innovative digital insurance products that are simple, user-friendly and affordable.

Echoing Pei-Si, Junior Cho, country CEO and head of Zurich Malaysia is equally excited for this first in Malaysia partnership with the country’s first digital bank. “For many, the need for insurance protection is often weighed between the affordability and their financial standing. Coupled with the lack of understanding of the need for insurance protection, these are the main reasons why the populace, especially the financially vulnerable, remain uninsured. This long-term partnership with GXBank enables us to be flexible and agile in how we can co-create relevant affordable insurance products.”

Read full article: https://www.theasianbanker.com/press-releases/gxbank,-zurich-malaysia-forge-10-year-insurance-partnership

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