Source: SME Magazine Asia
Built on the foundation of their success in on-demand microinsurance, this partnership introduces dynamic, real-time insurance offerings that seamlessly integrate into customers’ lives. By leveraging advanced technology to enable smarter underwriting and personalized experiences, Generali Hong Kong continues its mission to deliver meaningful and accessible protection to its customers in the digital age. The collaboration between Generali Hong Kong and YAS introduces solutions designed to modernize insurance. The first initiative, launched in November 2024, is embedded within the AlipayHK ecosystem. This solution dynamically adjusts travel coverage up to 20 times based on travelers’ spending, capped at HK$100,000, offering a flexible and relevant product for frequent travelers.
Windian Lai, Chief Business Officer and Intermediary Management of Generali Hong Kong, said, “This partnership with YAS allows us to integrate technologies such as GPS and AI into our personal lines underwriting. These tools enable us to deliver real-time solutions that adapt to customer lifestyles, ensuring a seamless and personalized experience.”
William Lee, Co-Founder of YAS Group, added, “Customers today demand more than traditional insurance; they want solutions that fit seamlessly into their lives. This partnership with Generali Hong Kong allows us to lead the industry into a new era of autonomous, always-on insurance solutions that resonate with the modern lifestyle.”
Read the full article: https://sme.asia/generali-hong-kong-and-yas-partner-to-enhance-personalized-insurance-solutions/
