The round was led by Blue Collective, Antler, and Redbud.

The company intends to use the funds to further develop its technology and expand its market presence.

Led by CEO William Betteridge, Fair is a tech company dedicated to empowering the vehicle breakdown protection industry by offering comprehensive coverage, reputable repairs, and flexible service. Its vehicle service plans are designed to mitigate repair costs due to mechanical failures, including roadside assistance and support for unexpected breakdowns. The company provides coverage for replacement parts and systems such as powertrain, electronic, and mechanical components, with a flat $100 deductible for covered repairs.

Fair’s platform boasts over $8 million potential Annual Recurring Revenue (ARR) in its current pipeline.