This marks the first step in a strategy where Habit and Europ Assistance join forces to transform how insurance and assistance products reach consumers. Looking ahead, with a flexible and scalable approach, both companies aim to explore a broad range of untapped sectors.
By combining the reliability and experience of one of the world’s leading assistance companies with the technology and innovation of an insurtech specialized in embedded insurance and contextual distribution, this partnership paves the way for new sales models and distribution channels — making services more accessible and relevant to end users.
Creating value through technology and expertise
More than just a tech platform, Habit positions itself as a catalyst for change — building bridges between brands and consumers through smart, seamlessly integrated solutions. Thanks to its technology, Habit enables any company with a significant customer base to quickly and effortlessly integrate insurance and assistance products into its portfolio, without the need for complex in-house developments. For Habit, this partnership reinforces its mission to reshape insurance distribution, making protection naturally and conveniently accessible to consumers.
“This agreement with Europ Assistance is more than a partnership — it’s the perfect match between assistance expertise and technology. We’re excited about the growth and innovation potential we can unlock together,” says Domingos Bruges, CEO of Habit. On the other hand, Europ Assistance, with decades of experience in the sector, brings the credibility and trust needed to ensure consumers have access to high-quality products, ongoing support, and expert assistance when they need it most. This complementarity results in a unique market offering, where the end customer is the ultimate winner — with simpler, more intuitive, and more transparent access to assistance solutions tailored to daily needs.
“At Europ Assistance, we are constantly looking for new ways to bring our services closer to people, ensuring they have the right protection at the right time. Our partnership with Habit represents a significant step in that direction, bringing innovation, agility, and new growth opportunities,” adds João Horta e Costa, Chief Commercial Officer of Europ Assistance Portugal.
A shared ambition to grow
The convergence between technology and assistance expertise has never been better aligned. With a strong commitment to scale, efficiency, and digital experience, Habit and Europ Assistance are well-positioned to create new opportunities in the insurance market. By combining technology with smart distribution, this partnership will help develop simpler, more effective, and more accessible solutions for consumers, while maintaining a fast pace of innovation across the industry.
In the coming months, both companies will work together to expand the reach of Europ Assistance products through Habit’s multi-channel capabilities offered to mutual partners, and to develop new offers that meet the market’s emerging needs. What begins now in the travel and mobility sectors is just the first step in a project with vast potential for expansion — one that will soon extend to other areas and industries, consolidating a new way of selling, distributing, and using insurance and assistance products.
