Decant Group, a market leading private client fine wine and spirits business, has announced a long-term partnership with Embri, an innovative Insurtech provider, to embed asset protection insurance directly into Decant Index its private client marketplace.

Under the agreement, Decant will leverage Embri’s API-driven Insurtech technology to offer seamless insurance asset protection for any clients purchasing fine wine and spirits on their marketplace, ensuring security and peace of mind throughout the ownership experience. This feature will be available to all new clients of Decant Group but also existing clients.

Decant Group, initially founded on private clients purchasing whisky casks has evolved into bottles of Whisky and fine wine, with the majority of its transactions happening under bond. Decant has been a driving force in setting industry standards, reinforcing integrity, transparency, and service excellence. By integrating Embri’s embedded insurance, the company further strengthens its commitment to its client protection and sector leadership.

Expansion Beyond Whisky
While initially launching for Whisky Casks, the agreement sets the stage for further expansion across Decant’s portfolio, including fine wine, rare and old whisky bottles and rum casks. This strategic move ensures clients that hold multiple asset classes benefit from the same robust protection and security.

“Our business has always been making collecting fine wine and spirits more mainstream, this partnership gives our clients even more reassurance we are putting the client first, we have made a cost effective insurance policy for the client, giving them peace of mind that the insurance contract is directly between the user and the Insurance company, this can only be possible due to the investment we have made to date making our marketplace a true digital platform allowing these partnerships to work seamlessly,” said Alistair Moncrief, CEO & Founder of Decant Group.

“Working with Alistair and his team has been an invaluable experience. The integration of asset protection insurance into whisky and fine spirit investments demonstrates the versatility of embedded insurance and highlights the flexibility of our technology platform. Embedded insurance is revolutionising how protection is bought and sold, and Embri is proud to be leading the way in this fast-growing sector,” Simon Ball, Director & Co-Founder of Embri.