Source: Coverager

CUFG is a credit union service organization whose mission is to offer premium insurance products to credit union members at competitive rates. Built on Sure’s digital insurance technology rails, SimpleQuote enables CUFG to offer its network of credit unions the ability to extend insurance to their members through the first fully digital insurance experience ever available to them. Starting first with auto insurance, SimpleQuote removes barriers for credit union members while enhancing their overall customer experience.

“The pandemic accelerated the shift to digital financial services that companies had long neglected, and credit unions are some of the last holdouts to adapt to changing consumer preferences for digital,” said Wayne Slavin, co-founder and CEO of Sure. “The first mover advantage is real, and CUFG is helping to lead credit unions into the future of digital insurance with SimpleQuote. We’re proud to have built a solution for CUFG that enhances their overall value proposition while being a first step toward bringing credit unions into the digital age.”

“At CUFG, our network of credit unions looks to us to tailor their insurance programs to fit their individual member needs. What we were lacking was the technology and distribution platform to remove the friction from this experience and offer the first fully digital insurance experience ever available to credit union members,” said Christian Marrder, Vice President of Sales and Operations at CUFG. “Our ultimate goal at CUFG is to empower members to purchase insurance directly at their credit union, eliminating a fragmented process. Sure and Toggle are enabling us to change the way insurance is distributed – digitally and at the exact moment of need.”

Read the full article: https://coverager.com/cu-financial-group-and-sure-partner-to-launch-digital-insurance-solution-simplequote-for-credit-unions/