Source: Insurance Edge
The partnership aims to help protect the experiences of sports fans, festival goers and live entertainment attendees across the UK and Ireland.
Last year, more than 80.2 million fans purchased tickets to watch professional sports in the UK. According to Two Circles’ 2023 UK Attendance Report, attendance at British racecourses remained at 4.8 million in 2023, cricket attendance surpassed 3.0 million and football fans took the top spot with 55.5 million attendees.
By integrating with Cover Genius’ award-winning distribution platform, XCover, football clubs, rugby clubs, racecourses, and amusement parks, along with concert and festival venues that use Future Ticketing for their ticket sales, can now offer embedded protection solutions for all types of events. The protection is integrated directly within the customer purchase journey to help provide peace of mind and a seamless experience to thousands of customers.
When asked about why Future Ticketing chose to work with Cover Genius on this partnership, Peter McNeile, UK & International Sales Director, said, “This new partnership helps grow the availability of protection solutions for event-and-racegoers all over the UK and Ireland who purchase tickets via our users. We wanted to provide a customer-first approach and seamless claims experience if a ticket-holder unexpectedly cannot attend an event they were looking forward to. This solution also removes the administrative workload for our users related to refunds and subsequent customer queries – all while benefiting from retainment of ticket revenue.”
Read full article: https://insurance-edge.net/2024/07/29/cover-genius-teams-up-with-future-ticketing-on-event-cover/
