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AXA launches digital insurance with Ant Bank, AlipayHK tie-up

April 9, 2025

Yuri Poletto

AXA Hong Kong and Macau has formed a strategic partnership with Ant Bank (Hong Kong) and AlipayHK to offer insurance products through the Ant Bank Mini App within the AlipayHK platform. The collaboration will provide savings, health protection, and wealth accumulation solutions to AlipayHK’s user base of over 4.2 million.

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Source: Hong Kong Business

The partnership leverages AXA’s insurance portfolio and Ant Bank and AlipayHK’s “E-wallet X Digital Bank” model to deliver embedded insurance services. The goal is to streamline the insurance application process whilst expanding access to financial protection and wealth management products.

In the initial rollout, AXA will introduce several flagship life and savings products through the platform, including the FortuneXtra Savings Plan, Wealth Ultra Savings Plan, Max Wealth Insurance Plan, and Max Goal Insurance Plan.

Read the full article: https://hongkongbusiness.hk/insurance/news/axa-launches-digital-insurance-ant-bank-alipayhk-tie

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