Source: Aviva

Aviva and Tesco Insurance & Money Services have announced the launch of a new partnership.

The partnership brings together Tesco’s strong brand and customer centric focus with Aviva’s underwriting expertise and long-standing reputation in life insurance, and significant combined insight will help shape engagement with customers to reward them in a helpful way. The life insurance proposition will reach Tesco customers through its online and social presence as well as in hundreds of stores across the UK.

Ban Mahsoub, Partnerships Director at Tesco Insurance and Money Services, said: “We’re delighted to be working with Aviva to expand our offering into protection insurance for millions of Tesco customers and help meet the needs of families across the UK. Tesco’s trusted brand backed by Aviva’s expertise is bringing high-quality cover and real peace of mind for those who want to protect their loved ones. Life insurance is one of the most important ways people can plan for the future, and we want to make it easier and more accessible.”

Daren Boys, Protection Distribution Director at Aviva, said: “This new partnership is an exciting opportunity for our two brands to leverage our digital and data capabilities to bring life insurance to the forefront for Tesco customers across the UK. By combining Tesco’s reach with Aviva’s extensive expertise in protection, we’re creating wider market awareness and greater access to insurance, to help more families feel financially resilient. The partnership adds to our growing distribution footprint and supports our ambition to grow the market across intermediary, direct and partnership channels.”

Read the full article: https://www.aviva.com/newsroom/news-releases/2025/08/aviva-and-tesco-launch-life-insurance-partnership/