Assurant and Updater Sign Strategic Partnership to Simplify Move-Ins for Property Management Companies and Renters

Assurant, a leading global business services company that supports, protects and connects major consumer purchases, announced it has signed a multi-year partnership with Updater, becoming the preferred renters insurance provider for the fast-growing resident onboarding and relocation technology company.

Source: Assurant

The partnership will include an integration that embeds Assurant’s industry-leading renters insurance product into the moving app that Updater provides Property Management Company (PMCs) clients, creating a frictionless move-in experience for renters.

“Partnering with forward-thinking companies like Updater aligns with our long-term digital and strategic initiatives,” said Ryan Lumsden, president of Multifamily Housing at Assurant. “As leaders in the Multifamily Housing industry, our role is not only to protect our Property Management Company clients and end customers, but to push the industry forward with innovative solutions, creative ideas, and synergistic partnerships. We partnered with Updater because its resident onboarding product not only drives tangible value for both property management companies and renters, but finds new ways to push the multifamily industry forward with technology.”

Many of the nation’s leading PMCs use Updater’s app to create a seamless onboarding experience for new residents with its product Updater Pro | Onboarding (UPO). UPO is a real-time, two-sided platform that helps property managers automate and track move-ins and helps residents organize and complete all moving-related requirements, such as securing renters insurance, registering pets, submitting proof of utility connection, and more. Additionally, residents can use Updater’s full feature set to plan and purchase everything for their move including telco services, packing supplies, moving companies, mail forwarding, and more.

Assurant’s products will be available in the Updater app for residents of properties that require renters insurance. Residents can seamlessly purchase and, in certain cases, bundle the premium with their rent payment. The partnership between Assurant and Updater builds on Assurant’s history of embedding value-add protection products where end consumers want them. Assurant Cover360® is a comprehensive solution that Assurant evolved from its point-of-lease product. After a resident signs a lease, Cover360 enables PMCs to offer Assurant’s Pay-with-Rent insurance premium that is conveniently bundled with their rent.

“Moving is hectic and stressful, and our partnership with Assurant will introduce a modern and frictionless experience for residents to select the most comprehensive insurance coverage. We view this as essential for peace of mind,” said David Greenberg, Founder and CEO of Updater. “We chose to partner with Assurant because of its long track record of innovation in the Multifamily Housing space, market leadership, financial stability, and its ability to deliver outstanding digital experiences. Together, we plan to make the renter’s transition to a new home as smooth as possible.”

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