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Speed vs. Control: An insurer playbook for scaling embedded insurance while protecting long-term customer value
Embedded insurance promises faster access to customers by integrating cover directly into partner journeys. Because of its convenience and relevance, global consultancies such as McKinsey & Company and Strategy& estimate it could capture 20–25% of the global P&C insurance market by 2030-2035.
In practice, however, insurers often face a trade-off between speed and control when implementing embedded insurance. Working through intermediaries or third-party platforms can expedite initial launches, but it can also limit what insurers can own and learn over time. Common constraints include limited influence over the customer experience, restricted access to the data needed to improve underwriting and conversion, and reduced ability to build repeatable capabilities that make the next partnership easier than the last.
This paper aims to help insurance leaders replace ad hoc decisions with a clear path they can commit to and refine over time.
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