Source: PR Newswire
Amplify’s mission is to help modern, digital-first customers address gaps in their financial planning, protect their families, and build multi-generational wealth. Delivered through a streamlined and engaging experience, Amplify’s platform brings permanent life products to the younger mass-affluent market. By adding Prosper to its platform, Amplify is able to accelerate this mission by offering consumers options tailored to their preference—whether individuals choose to build their own plan or work with a licensed agent. This platform expansion also enables Amplify to provide ongoing value at key moments throughout a policyholder’s lifetime. Prosper is the first IUL of Amplify’s proprietary suite of products specifically designed to address diverse customer needs and use cases.
“We’re thrilled to launch Prosper, in partnership with EMC Life. It expands our platform and product offerings, and enables us to better serve customers seeking long-term financial protection while setting the foundation for delivering ongoing value to them and their families,” said Lu Ma, Chief Operating and Strategy Officer for Amplify.
“Through our partnership with Amplify, a digital life insurance agency, we’re offering a groundbreaking product and superior experience for customers,” said Paul Rivard, EVP – Chief Growth Strategy and Innovation Officer for EMC Life. “This collaboration supports our mission to improve lives. Together, we’ve raised industry standards and created a solution that truly impacts people. We’re excited to see the Prosper product fulfill consumer needs and our partnership grow.”
