The Automotive Advantage

This report, developed by the Open & Embedded Insurance Observatory in collaboration with WTW and Sure, explores how embedded insurance is transforming the automotive industry. What was once an optional extra to offer consumers in the name of convenience is now a dealmaking element of buying a vehicle, enhancing the entire customer experience.

So why is embedded insurance so potent in the automotive sector? And how can the OEMs elevate their offering to gain a real competitive advantage? This report reveals the trends at the cutting edge of both the insurance and automotive industries.