Source: PR Newswire

In the latest leap toward transforming urban mobility, TADA, Asia’s pioneering zero-commission ride-hailing platform, unveiled its Hong Kong debut in partnership with YAS Insurtech, the region’s leader in embedded micro-insurance. This collaboration marks a pivotal moment: from now on, every TADA ride in Hong Kong will automatically come with real-time, journey-specific insurance coverage—no opt-in needed.

This embedded micro-insurance is designed to activate the instant a journey begins and remain active until the rider reaches their destination—effortless, invisible protection for riders. For Sean Kim, Group COO of MVLLABS and CEO of TADA, the launch goes beyond convenience: “Safety and trust define the rider experience,” he noted. “By seamlessly integrating YAS’s protection engine, every rider in Hong Kong can ride with the confidence that protection is there throughout the journey.”

“This is not just protection—it’s an experience revolution,” said Andy Ann, Co-Founder and CEO of YAS. “We’re embedding insurance at the moment it’s needed, making it invisible yet indispensable. In Hong Kong, where trust is earned through action, this isn’t just an upgrade—it’s a new standard.”

Read the full article: https://www.prnewswire.com/apac/news-releases/yas-insuretech-and-tada-embark-on-a-new-frontier-for-safe-ride-hailing-in-hong-kong-302553235.html