Source: Businesswire

What started as a way to make purchasing insurance faster and more accessible has become something more significant: a platform that powers progress for an entire ecosystem. From investors and lenders to property managers and agents, Obie’s rebrand marks a renewed commitment to making insurance feel less like a hurdle—and more like a helpful part of the real estate investment journey.

“From this brand strategy, we created a full identity system,” said Ryan Letzeiser, CEO and Co-Founder of Obie. “At its core is the paper airplane—a symbol of forward momentum. Simple, intuitive, and universally understood, it reflects how insurance should work: efficient, clear, and built for progress.”

“The future of real estate deserves better insurance,” said Aaron Letzeiser, Co-Founder of Obie. “This new identity is about clearing the path—removing barriers so that investors and their teams can keep building. It’s not just a fresh look. It’s a signal that we’re moving forward—together.”

This rebrand doesn’t just signal change—it sharpens its focus. Obie has always sought to simplify insurance. Now, it’s expanding what that means. Smarter tools. Clearer communication. Stronger support for every partner in the process. The new identity reflects how Obie delivers—not just what it provides. Every element of the refresh aligns with Obie’s mission: to empower real estate investors, lenders, agents, and partners with a smarter, more seamless insurance experience.

Read the full article: https://www.businesswire.com/news/home/20250402479210/en/Obie-Unveils-New-Brand-to-Move-Real-Estate-Investment-Insurance-Forward