Source: Cathay Pacific
As a leading multi-line insurer, Zurich’s premium insurance protection covering home, motor, personal accident and domestic helper extends Cathay’s existing insurance offerings beyond health and travel. This strategic alliance not only leverages the competitive strengths of both organizations but also creates a unique blend of privileges for Cathay members. By delivering the exceptional protection and service, the collaboration reinforces Cathay’s position as a premium travel lifestyle brand while solidifying Zurich’s status as a top-tier insurance solution provider, effectively addressing the diverse needs of its members.
This collaboration maximizes the expertise of Zurich Edge, a digital partnerships proposition designed to deliver tailored solutions to customers through established partner ecosystems. Zurich integrates digital innovation and customized insurance products seamlessly within Cathay’s online sales portals. This ensures a smooth, simple, and efficient customer journey.
Cathay General Manager Lifestyle Products Jenna Yu said: “At Cathay, we are committed to elevating our members’ everyday lives by curating a diverse variety of products and services tailored to their specific needs. We are incredibly excited to be partnering with world-leading insurer Zurich to give our members extra peace of mind through our comprehensive suite of insurance offerings that enable them to earn miles every step of the way as they move towards a healthier, happier life.”
Zurich Insurance (Hong Kong) Chief Executive Officer Eric Hui said: “At Zurich, we are dedicated to creating a brighter future together, our brand purpose that underscores our mission. This collaboration embodies our shared vision of safeguarding Cathay members’ lives while delivering exceptional value to our customers. By offering well-rounded lifestyle protection—including Mobile, Home, and Motor insurance— to Cathay members, we are pleased to partner with Cathay to ensure that members are fully covered both in the air and on the ground.”
Cathay members can effortlessly enhance their protection through seamless embedded insurance on Cathay Shop. Members can easily add screen protection and accidental medical allowance for selected products on Cathay Shop during the purchasing process. This embedded protection offers an accessible online experience, allowing members to enjoy a hassle-free and streamlined customer journey. Additionally, Cathay members can select from a diverse range of general insurance products provided by Zurich, including Breezy Home Insurance Plan, Private Motor Car Insurance Plan, Helpersafe Domestic Helper Insurance Plan, and PAMultiple Personal Accident Insurance Plan.
Read the full article: https://news.cathaypacific.com/cathay-and-zurich-insurance-hong-kong-collaborate-to-offer-customers-multiple-insurance-protection-in-every-aspect-of-their-daily-lives
