Source: Prudential
Prudential Financial, Inc., a global financial services leader, has announced a strategic partnership with 123Seguro, a leader in digital insurance transformation in Latin America and one of the region’s largest digital insurance platforms. The partnership combines the strength of both companies’ industry-leading customer service and technological innovation with Prudential’s nearly 150 years of insurance experience.
Customers will access the products and services through a robust digital platform built and administered by 123Seguro, which complements and expands the reach of Prudential’s existing business. Partners will have the flexibility to modify offerings based on relevance to customers’ needs, and the end-to-end experience for customers will be contextual, embedded, simplified and frictionless from purchase through claim payment.
“Less than 20% of Brazil and Mexico’s populations have any form of life insurance,” said Luciana Amano, vice president and head of Partnerships for Prudential’s International Insurance Businesses. “The scale of reach achieved by this new partnership with 123Seguro allows us to help millions more Latin Americans, across all stages of life, achieve greater financial security. Our distribution partners can anticipate a highly differentiated ROI and enhanced customer loyalty by offering innovative products backed by best-in-class customer and claims service.”
“This agreement represents a crucial step in our B2B2C strategy, enabling us to partner with a global company to offer innovative and accessible insurance through alliances with distribution partners in each of our markets,” said Martín Ferrari, CEO and co-founder of 123Seguro. “We are excited to be able to complement our portfolio with products of Prudential’s quality and strength.”
