MSIG uses WhatsApp to streamline SME insurance process

MSIG Insurance and Embed Global have partnered to simplify the buying of insurance for small and medium enterprises (SMEs) through the messaging platform WhatsApp.

Source: MSN

“The availability of appropriate insurance policy cover is important for business continuity and success of SMEs, which constitute 99% of businesses in Singapore. Lack of insurance protection or underinsurance can significantly hinder their growth with ripple effects impacting the economy,” Mack Eng, chief executive officer of MSIG Singapore said.

The new system simplifies the process by guiding SME clients through an automated chatbot conversation. Users only need to provide basic information to receive an instant insurance quote.
They can complete the transaction through a payment link provided by the chatbot and receive their e-policies via email.

Read full article: https://www.msn.com/en-xl/news/other/msig-uses-whatsapp-to-streamline-sme-insurance-process/ar-AA1p92PI?ocid=finance-verthp-feeds

Get weekly insights

Join 2,000+ others who receive our weekly newsletter

Please enable JavaScript in your browser to complete this form.
Name