Sorce: DigFin

In 2021, the insurance company Ageas decided it needed a digital plan, and it settled on encouraging its various local entities to work with platforms.

“We had tried B2C, we had tried aggregators and other models to distribute,” said Valer Merenyi, regional director for digital, who recently moved to Hong Kong from the Netherlands to oversee the Asia side of the business. “We realized there is a new breed of strategic partners: the digital platforms.”

Speaking at a recent conference, Merenyi noted that technology now allows an insurer working with such partners to achieve meaningful scale. “These are the next-generation partners after banks,” he said.

That represents a notable expansion of Ageas’s business model. The firm provides both life and non-life insurance through local bank distributors. In Asia, these include Etiqa, MeungThai and Taiping Life, among others.

Read full article: https://www.digfingroup.com/ageas-digital/