WHAT IS GENERALI VITALITY?

Generali Vitality is a wellness programme from Generali and Discovery that encourages and rewards members with exciting benefits for healthy lifestyle behaviours.

Throughout the programme, users are incentivised to take actions to know and improve their health (e.g. health checks, physical activity) and earn points for these. These points allow users to earn rewards in the form of vouchers, cashback, or discounts from partners such as Apple, Amazon and Expedia. Weekly and monthly points targets motivate users to stay active for the benefit of their health. The programme is available in several European countries.

Claims costs up to 46% LOWER for members who are highly engaged in the Vitality programme (Source: Vitality Claims Insights Report 2022)

HOW DOES VITALITY CREATE VALUE?

By generating tangible value for all involved parties, Generali Vitality creates a unique business opportunity.

CUSTOMER
1. Improved health
2. Potential premium rebates
3. Commercial rewards

SALES REPRESENTATIVES
1. Increase cross-/ up- selling
2. Improved client retention
3. Innovative value proposition with positive client interaction

INSURANCE COMPANY
1. Better client engagement
2. More compelling value proposition
3. Improved profitability

HOW DOES VITALITY HELP?

Its key aim is to effectively prevent the main drivers of premature death. Four self-determined behaviours – physical inactivity, poor diet, smoking, alcohol – are largely responsible for four chronic diseases – lung disease, diabetes, cancers, cardiovascular disease – which lead to 60% of deaths worldwide.

Read full report here: https://openinsuranceobs.com/reports/report-creating-shared-value-in-digital-health-ecosystems/