ELEMENT, the leader in the seamless delivery of insurance for its partners in Europe, continues its cooperation with Warranty Expert, the premier extended warranty and purchase protection service provider from the Baltic States. The tech-enabled insurer, headquartered in Berlin and established in 2017, is experiencing rapid growth in Germany and is actively expanding its presence throughout the European Union, with internationalization serving as a key driver of its growth strategy.
Warranty Expert, having started their journey in 2013, has quickly grown its business within the Baltic region and established a robust Third-Party Administrator (TPA) network spanning most of the Europe. Their focus on tailored customer experiences and strategic B2B2C partnerships, along with the expansion of retail training programs and insurance product offerings, has set the stage for the ongoing expansion into the rest of Europe, starting with Finland earlier this year.
The partnership’s success story is about to reach a new level with the recent launch of their innovative solutions in Ireland. Central to their offerings are extended warranties and insurance products, with a particular emphasis on Micromobility (eScooters and eBikes), aligning perfectly with the upcoming progressive eScooter legislation in Ireland. Not surprisingly, their Mobility Protection product has already piqued substantial interest in the market.
“We are excited and incredibly proud to finally bring our cutting-edge insurance products into Ireland. Rarely do you see such a perfect combination of an agile insurance partner, timely government-led Micromobility legislation, impactful sustainability initiatives and a market full of opportunities. We are humbled and honoured by the warm reception we have experienced thus far and cannot wait to showcase our unparalleled customer service and continuous product innovation over the years to come, in our endless mission of delivering peace of mind to consumers for the things they cherish,” Paul Melnikov, President at Warranty Expert.
“We are thrilled to announce the expansion of our partnership with Warranty Expert into Ireland. Our vision at ELEMENT is to make the delivery of insurance as seamless as possible for our partners in Europe. As we extend our reach to a new market, we are committed to delivering unparalleled insurance solutions that cater to the evolving needs of our partners and end customers. Building on the knowledge we gained in Finland, this achievement underscores our dedication to internationalisation as a driver for growth, innovation, and ultimately, a joint success story,” Francesca Cossu, Head of International Sales at ELEMENT
